Beginner photographers often rely on automatic camera settings, want better-looking photos, but feel discouraged by technical terms and complex explanations. The goal was to present photography education as simple, understandable and achievable from the very first steps.

I structured the landing page around a clear learning promise and an easy-to-follow content hierarchy, defining the key sections, user flow and visual emphasis in Figma. The design uses simple language, strong visual hierarchy and a before-and-after narrative to communicate the course value to beginners.

The final Figma concept presents the course as an approachable learning experience focused on practical improvement: understanding light, composing a frame with more confidence and creating photographs that feel more intentional and visually refined.

This project helped me practice structuring educational content, simplifying complex information and building a clear visual hierarchy for a conversion-focused landing page.