A series of three TV commercials for IMEXBANK promoting high-interest deposit products in Ukrainian hryvnia and US dollars. The campaign followed one recurring character and used a light, humorous narrative to encourage customers to choose IMEXBANK for profitable savings deposits.
IMEXBANK
2014
TV Commercial
The campaign’s main goal was to attract new customer deposits by highlighting IMEXBANK’s unusually high interest rates at the time and presenting the offer in a clear, memorable and engaging way.
I developed the “money likes silence” concept, wrote and directed the three commercials, and handled editing, compositing, motion graphics and color correction.
The campaign ran nationally for about six months, gained strong recognition and led IMEXBANK to commission two additional commercials.
A concise three-part live-action campaign built around one clear and memorable idea. The project combined concept development, scriptwriting, directing and post-production within a single creative vision, making it one of the strongest live-action advertising projects in my portfolio.
A series of three TV commercials for IMEXBANK promoting high-interest deposit products in Ukrainian hryvnia and US dollars. The campaign followed one recurring character and used a light, humorous narrative to encourage customers to choose IMEXBANK for profitable savings deposits.
IMEXBANK
2014
TV Commercial
The campaign’s main goal was to attract new customer deposits by highlighting IMEXBANK’s unusually high interest rates at the time and presenting the offer in a clear, memorable and engaging way.
I developed the “money likes silence” concept, wrote and directed the three commercials, and handled editing, compositing, motion graphics and color correction.
The campaign ran nationally for about six months, gained strong recognition and led IMEXBANK to commission two additional commercials.
A concise three-part live-action campaign built around one clear and memorable idea. The project combined concept development, scriptwriting, directing and post-production within a single creative vision, making it one of the strongest live-action advertising projects in my portfolio.
.png)
.avif)
